speculative design, social practice, branding
2025
Avenyx® is a speculative design intervention staged as a public wellness initiative, distributing free "emotional support capsules" to women under the guise of preventative care. Modeled after a health drive with branded packaging, an advertisement, and informed consent forms, it critiques the cultural assumption that women are "naturally" better at empathy, a belief that reframes emotional labor as instinct rather than work.